Arjun Arora

Your question has been sent to Arjun Arora. Ask another

• What made you start Retargeter?

  • 

    While at Yahoo, I noticed that ReTargeting technology was very powerful but was not available to SMBs (or frankly anyone that couldn’t spend a sizable amount of money) and thought that there had to be a better way to do things. More reach, cheaper price points, better service. Really a totally different approach.

• What's your pricing model?

  • 

    $500 to target 0-10,000 unique users with lots of ads over the course of 30 days.

• you mentioned in previous answer that blogs are a great help, does that include video blogs?

  • 

    Definitely. This is something we are looking forward to spending more time on soon.

• How can someone effectively use Twitter to drive traffic to their website?

  • 

    Content and then intelligent engagement. Hiten Shah is a great example of someone who has done this well.

• Do you think cheesy lines like "limited time offer" and things actually work?

  • 

    If you test it and it makes a difference then yep! :)

• How have you approached sales? Do you have people cold-calling etc? We're really struggling with this right now.

  • 

    We don’t cold call but we do send emails to folks who we think might be interested.

    We are focused on education, understanding our clients businesses and following-up in a respectful and timely manner.

• Have you raised capital? And if so, do you have any advice on pitching potential investors?

  • 

    We raised a small angel round. Investors are looking for businesses that ultimately will be monetizable and scalable in some fashion. Thats important to keep in mind as simple as it may sound.

    Also networking is the most important thing when it comes to raising money. Getting introduced by quality folks who know and understand your business and your hustle is helpful in getting that first meeting.

• Can you share example text from one of your marketing emails? How do you structure it?

  • 

    Don’t have anything off hand but here are some quick thoughts:

    1) Keep it short! 2) Test your subject lines —– things you never thought work will somehow get a high open % 3) Include only one link —– too many links = right to SPAM 4) Have your full signature (social media / email / phone) — you never know how someone will want to contact you 5) Test, test, test

• What's the best piece of advice you've ever received?

  • 

    A couple of things:

    1) Its all about how you think about things. Yourself, the world, your company. Your philosophy drives your thoughts which drive your actions.

    2) Hire slow, fire fast!

    3) Its all about the people! Hire awesome people and build a great culture.

• Are there any words that people should avoid when creating an ad? Or conversely, ones they should use?

  • 

    The call to action button and simple action text is incredibly important. There are no magic works per se so testing the ads and language is very important. Another product that we have developed to better understand audiences and the language to use is here: http://www.retargeter.com/retargeter-resonate