Important, for sure. But it depends on what you mean by "marketing". Rypple has done almost no outbound marketing. No email list buying, no trade shows, etc.
We "mark...
(more)
FB ads can be very effective - you can target down to geography and specific interests, this may work very well for you. Also, consider the role of the rest of your social ...
(more)
If you were interested you could sell ticked for the events on your site for a commission or if ads are where your head is at look into joining an ad network there someone ...
(more)
focus on what is important to your client and show values through the goals. If sales is important than tie your worth to sales etc. It signups or views are the goal than u...
(more)
Two things I'm using a lot lately: Content Marketing and Customer Advisory Councils.
Digital content that is useful and helpful to customers is really valuable in driving i...
(more)
I haven't worked with a web development company before. Like any smaller company though I think the key to using your limited marketing resources effectively is to focus i...
(more)
I remember Dave Carlick saying that "markets always start out smaller than you thought but end up bigger than you imagined."
I call it the "technology absorption curve" - ...
(more)
First of all, I don't believe that great speakers are natural-born speakers. In other words, it's all about speaking A LOT. I've been speaking professionally for five yea...
(more)
Relative to...? Blogging can be quite important if your audience consumes content in this way and you have something interesting to say. Less so if not.
(more)
Speaking at conferences was probably the single best thing I did to kick start my brand and personal awareness for what I was up to. It put a real face and personality on t...
(more)
There are lots of monitoring tools on the market but I've yet to work with a startup that uses them because they are just way too expensive. In general the startups I've t...
(more)
* Permission: Double opt-in and be sure your subscribers know what they are getting into.
* Consistency: don't send an update today, then in 6 weeks, then a week later.
...
(more)
It's got to be about your target market's self interest. What's in it for them? They are as busy as you are and getting somebody to test something new isn't easy.
I find ...
(more)
Ultimately you'll be making some guesstimates on your milestones, but I would come up with the numbers based on similar competition and on numbers reported by competitive i...
(more)
If they are social people, have the time and can write well - yes. When I started SMG in 2006, I did a ton of blogging and marketing personally. I have less time to do that...
(more)
Be yourself. That's one thing your competitors CAN'T do. :) Also, there's always weakness on existing products. Find those weaknesses and exploit them. You have a lot of pr...
(more)
