If you're worried that the competition will be able to quickly replicate what you've done, then I'm worried you don't have enough differentiation.
Do something different.....
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Get it in front of a bunch of people and watch them use it. You don't need a fancy usability lab. You'll learn a ton by handing a phone to someone and (with as little guida...
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Have a read through Oli's blog post on this topic. 10 Examples of Effective Landing Pages.
http://unbounce.com/landing-page-examples/your-landing-page-sucks/
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It's hard to give a percentage and there's failure and there's failure. Is that sufficiently Clintonian for you? :)
Inside an individual project there are things that work...
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I assume you are talking about a website. I've known companies that have started out this way and then brought it in later. There are risks (what happens if your outsource...
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The first thing you need to do is examine if your really want to partner with a big company. It takes LOT of effort to work with them, it's rare that they will really prom...
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Great question. Most huge innovations come from people outside their industry because they don't know what they're not supposed to do. A lot of people think I came from t...
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That's a good question! Most of what I do is actually really boring in that respect because the ideas that I'm working on are usually older fairly common - it's the executi...
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do you have a product you want to sell, or just make an ecommerce store? There are tons of software out there to make it easy - Storify for example, some plugins to wordpre...
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I'm assuming you have a SaaS business? I would look at competitive insight tools like:
- Quantcast
- Compete
- Google Trends
- Google Insights (type in your competitor's d...
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I look at all features the same, big or small. The right way is to build your hypothesis for the feature before. X feature/algorithm/ui will move Y metrics by Z%. Then y...
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Pretty open ended question ... so let me just pick a few things ... User experience is especially important for mobile apps, and is the hardest thing get right. Picking you...
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Oh that's a good question. Focusing on more than one is really hard and at some point you will have to drop one to run with the other. The magic is in the timing and I'm ...
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If you can build enough traffic maybe. This is a very competitive industry so ensure you do your research. As yourself this question: "Why will people come to my website ra...
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This is a loaded question. I believe you should release early and often, as the adage goes. But, that doesn't necessarily equate in a sub-optimal user experience or in bugs...
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This is a great question!
In my opinion (which is just me so take it for what it is worth) the first thing you need to do is validate that there is a market need for what y...
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Big question. I think the industry is consolidating and now its about educating the consumer about more sustainable forms of travel. I think right now people are asking the...
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There is no single answer. Developing a process around product development requires so many different perspectives that it is a function of the skills of the people you ha...
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First ask them why they dont' like the name and see if there is a good reason behind it.
Second, if it's just a couple of people you probably don't need to worry about it. ...
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