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Q

My startup needs a minimum $3M to make a significant ground floor entry into its industry. How should that $3M be valued in equity as a function of PMV. How do Angels and VCs really view PMVs.

Private market investment is still driven by supply/demand. How much equity you have to give up to raise $3M will be determined by you having options. If you have no options, you will likely give up more than if you have the ability to walk away. If the investor really wants into your company and you are willing to walk away, you give away less.

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