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Q

I'm developing a product which will help local newspapers move into the future by selling more subscriptions through smart devices. I am having a problem getting replies from these newspapers. I know my solution could be extremely beneficial but trying to get a reply and hopefully a meeting has been tough. Any advice on how I should reach them.

Getting in the door at any big company and finding the right person to sell to is hard … if you don’t have the ins or know the right people or know how to get to the right people, then you gotta pound the pavement, knock on doors, cold call, network like a maniac, send emails/packages, etc. It’s for this reason why the best product doesn’t always win … it needs to be coupled with effective sales and distribution or you’ll never get anywhere.

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