I'm work on a classifieds site for the island (population about 60K) I live on. Right now there are several others that are really bad (off the shelf php classified systems). So my question is, when should I start talking or marketing my product? I'm afraid that because of the size of the island, the competition will have a jump on updating their sites and perhaps take the heat/flame out of my fire. Any advice you can give would be greatly appreciated thanks!

If you’re worried that the competition will be able to quickly replicate what you’ve done, then I’m worried you don’t have enough differentiation.

Do something different….shake up the market. Make it hard to replicate where they would have to scrap what they have and start over to compete with you.

Don’t compete on features…..compete on value.

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