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Q

Hi Ryan, I am creating a fitness marketplace and need advice on how to attract people to my landing page for concept validation. Do you have an specific advice on how to draw in fitness consumers and trainers without spending money? Thanks!

You could try posting to various sites asking for feedback or advice on the concept, like maybe HackerNews, Quora, LinkedIn. You could run a poll on Facebook.

You could run a free Kiss Insights survey on the landing page asking something like “is this something you would pay for? Y/N/Maybe”

I don’t think you need thousands of visitors for customer validation. One of the exercises used at 3 Day Startup, is to “get out of the building” and talk to potential customers. Try to collect some objective data through surveying.

Practice lean startup methodology to get through the customer validation phase.

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