Testing pricing and optimizing are 2 diff things. If you want to test that someone might pay for your service – prompt them. Put a fake upgrade page with a bunch of feature and a big “Upgrade” button – when they click it, add them to a list and let them know you were just gaging interest and when/if you deploy those features you’ll let them know. This way you can track the features, price, conversion – without building anything. Optimizing is a way longer conversation.
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It's worth mentioning that, while tempting, one has to be careful with A/B testing prices. This article which hints at the right way to do it, may be of interest: http://visualwebsiteoptimizer.com/split-testing-blog/ab-testing-price-testing/
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1 vote by Mike C. Hayashi,
Great points by Dan & Antonio. Price testing is different for each type of product or service you are offering (e.g. tangible/intangible), but there are key strategies that can be applied for many scenarios. Antonio offers a link (http://bit.ly/hfym1Y) which includes a great E-Book describing how to price software and the article itself provides great pointers. I would also recommend two more articles for the knowledge pleasure: 4 Pricing Strategies That Work for Small Companies (http://bit.ly/elqvd9) and 4 Pricing Mistakes You Need to Stop Making (http://bit.ly/eNpyqg). Good Luck and see you on the cover of Fortune..
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But, how could it possible..?
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I think first option is batter for me by clicking Upgreade button. Thanks
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checking to see if you can type a link: www.google.com
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You give us great information . I really like it...
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Here's a technique I've found useful for testing pricing, especially pre-launch. We're always tempted to ask, "How much would you pay?" but it turns out that question gets lousy feedback, because everyone wants it free. Rather, I found it effective to 1) pitch the product and wait until they ask "How much?" then 2) try a number, use the present tense, "It's costs $99/month" and 3) see if they flinch. If not, then try a little higher next time. 4) repeat.
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haha , nice trick
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But is not your example considered like deceiving (you make customers believe that the product has the features, and once they signup they are disappointed that actually the product does not have the features).
