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Media buyers in big companies want to get the best results in minimum risk. For example, models such as CPC and CPA reduce their risk and push it more to you (although in the end everyone simply calculate the ecpm in order to measure campaign success). As you can show them a more targeted and engaged crowed, the easier your sale will be. If you don’t have a big name, try to build a package that includes premium real estate with run of netwrok inventory. Give some discounted prices to start the relationship with and prove the effectiveness of your inventory.