We gave our initial beta sign ups red-carpet treatment. By the time we were ready to launch, our blog had generated about 20k email addresses of people who said they were interested. Taking them all would have overloaded the system, so we told people that if they wanted “Alpha” access before everyone else, they could put up an “I Want Mint.com” badge on their website or blog.
We had about 600 people do this. That meant 600 free advertisements, plus and increase in Google PageRank, plus those 600 people got special treatment and became our biggest advocates.
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0 votes
Hi Aaron! I am curious how did you generated 20k email addresses before launch? Thanks!
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From facebook
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1 vote by Ally,
That's very smart. I was thinking of making a badge of some sort for my Squirrel Model Airplane project. I've launched the project but I was thinking that I could give away the product to people that put up the badge. I guess some sort of random process to figure out who wins the product.
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0 votes
Can you elaborate on what your "red-carpet treatment" looked like?
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0 votes
good to see it here
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0 votes
Thanks for post.Really help to gain traffic to my blog.
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'Thank you for provide Mint.com blog. You most definitely have made this blog into something thats eye opening and important. You clearly know so much about the digital morketion, Great stuff from this part of the internet. Again, thank you for this blog."
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0 votes
Aaron, really like the approach of getting the “over-eager” adaptors to add a link on their sites. Now I just need to get more early adaptors that I can handle to use the same approach!
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0 votes
Great answer. I've personnaly observed that a lot of new ecommerce websites organise a contest to attract people on the new website. This is a great mkt tool because the brand build awareness before the real website goes online. in order to do that you should use your emails contacts or facebook friends if you're a small player or if you have more to invest you can rent some emails address on dedicated platform
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0 votes
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0 votes
How did you market the blog? Where was it hosted?
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0 votes
thanks for sharing! Seems like a great way to get signups
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0 votes
Have your own insights to share?
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Have your own insights to share?
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0 votes
About 600 people do this its good achievement. I really like
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1 vote by atul,
Happy to see this
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1 vote by atul,
what you will do with sign ups its only increase your traffic but you can't earn through it...
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1 vote by atul,
What is red_carpet treatment?
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0 votes
hi this is nirav chaudhari comment for testig
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0 votes
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