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Q

Effective web design and social marketing is now more important than ever to business, yet it is quickly becoming a commodity. After 17 years as a web designer, I'm to the point that web design is a dying business model. We are in the "do it yourself" age. Many small business owners would rather take a stab at online marketing than pay a professional to design an online strategy. How can I leverage my 17 years of experience in design and marketing into a workable business model?

It’s really hard to give advice without knowing you better. But, my two-cents advice would be to move up in the market if you can. There’s a ton of squabbling over just a little bit of money near the bottom end of the market. In the higher priced end of the market (in my experience) people are looking for problem-solving and are happy to pay to see their problems taken care of. Especially in design and marketing.

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