We bootstrapped our SaaS product and it's developed and launched. Now we're juggling trying to ramp up sales while preparing our investor pitch. Any tips for doing this efficiently? We're feeling very "chicken or the egg".

There’s no magic here – it’s just a ton of work. If your product is launched, you’ve got to run like crazy to get and support customers. Investors are going to suck time – the best approach here is to have one of the founders focus all their energy on this while everyone else works on customers / products.

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How can I get users to sign up that depend on signed up businesses but to get businesses to sign up they depend on signed up users? Do I start marketing to the "chicken or ...

Answered by Tara Hunt – Founder, Buyosphere

Everything in a startup is about chicken or the egg. The trick is to push on the points of stimulous. Let me explain. Your ideal user is the person who needs what you are ... (more)

I am the co-founder of a members-only, hybrid flash sale/social networking site. When launching a site like this, it is very "chicken or the egg" as they say. Brands are he...

Answered by Dan Martell – Founder & Investor.

Fake it till you make it. It just means you need to "over sell" a bit in the beginning. Take about the benefits, not the limitation and let them know it's an exclusive op... (more)

What's the best way to get past the "chicken or the egg" situation that many "marketplace" startups find themselves in?

Answered by Dan Martell – Founder & Investor.

Start with a small focused community (geo or market) and subsidize one side of the market. Example: If it's a dating site, run paid traffic for women - cause the men will ... (more)

Any tips on generating 'buzz' around a new product? Outsourcing marketing & PR to a firm or individual, waste or it can work? Is a budget of 5-10k enough for promoting a we...

Answered by Benjamin Yoskovitz – Partner, Year One Labs

Anything can work, but I wouldn't outsource marketing or PR initially - it sounds too early for you guys. Generally a new product - if it's great and meeting a market deman... (more)

Lining up some press conferences in the next few weeks. We have the support of the communities (employment centers and chamber of commerce) to promote and organized these ...

Answered by April Dunford – Product Marketing Expert.

You sound pretty organized (it's been a long time since I did a traditional press conference event like what you are describing). Here are some ideas. Firstly - you might w... (more)

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