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Q

As a small start up that is going to launch in the coming months, run by university students, and low on cash. What do you recommend is the best way to look for funding, and getting out to the general public?

I prefer to raise money from my customers. What I mean by that is .. sell them the vision and ask for money. Customer financing does 2 things. 1) It helps you learn faster. 2) It doesn’t require giving up any equity or completing business plans or pro forma statements.

If you’re set on raising capital … do some research on Angel.co and best practices. There’s been quite a bit written and it’s definitely the right way to go.

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