I run a UK software company that has many domain expertise from voice processing, telephony to realtime analytics and a non developer app builder. Over the years we have many products and frameworks. I'm struggling to best market these. Should I go for 1) a single suite approach already integrated for a vertical domain, 2) split into multiple products and target different markets with technical online education how best to leverage a product? 3) Create separate brand entities for each product?

First interview customers. Learn what they want, how they buy, etc

Advice here: http://www.cindyalvarez.com/

Then Test. Test. Test. and Validate your thesis from Step 1.

Advice here: http://startup-marketing.com/

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