If you are the founder, it’s your job to get them excited about your company and what you guys are working on. It takes practice, and trial & error to get it down, but it’s one of the most important things you need to learn how to do for your startup.
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As an early employee in a startup and a corporate refugee, it helps to guage your candidate's desires. Are you competing with a corporation in offering the same position, or is it one that offers more, especially one that has some executive responsibilities or can transition in that direction? If this person's background is technical, have they gained a lot of industry and domain knowledge on top of that, which can make a big difference to your business?
