Look at your ideas from the perspective of potential investment opportunities. I like to you the POCD framework … People, Opportunity, Context, Deal. You can google this to learn more about it. Also, before spending too much time or money on any idea, you should ask yourself: What cheap and quick experiment can I run to give me more info on whether this business will have traction?
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Have a tournament. First brainstorm ideas for your purpose as a company. Then, compete them in a tournament so that you pick the winner of each pair until you move through rounds and find the overall #1 purpose. Then based on that tournament's results, your purpose should guide the right choice. Without purpose, you will lack passion and without passion why do it?

