Well that sounds like you are an Etsy competitor. I would figure out how they are driving traffic and where they are on the web. For an ecommerce site like yours SEM is probably going to be a big thing so looking at adwords and the like would be a good place to start. Other than that, find out where people who buy crafts hang out online and go talk to them. Try and build awareness of your brand, perhaps start a blog on crafts and making a living from selling your goods. This is called inbound marketing – check out Hubspot.
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