I need to get small, local bike shops signed up for what is essentially an email list that they'd be highly interested in. Can you recommend any creative ways to target them other than the usual advertising routes? Thanks!

I would of thought the best way to engage small local companies is to go and visit them. Other than that, I can’t think of any magic tricks to get people to sign up.

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I need to get small, local bike shops signed up for what is essentially an email list that they'd be highly interested in. Can you recommend any creative ways to target the...

Answered by Saul Colt – WOM Expert

Are you looking to do this on a national level or a smaller geography? email the answer at saul@saul.is and ill flip you some ideas. (more)

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Answered by Dan Martell – Founder & Investor.

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As an investor in a home building company, this question rings very close to home. Here's how I've laid it out for them. 1) Figure out the customer lifetime value. 2) The... (more)

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Start with a small group of early adopters who your service is perfect for and start a dialogue with them. Don't just hock your service to them but actually take the time ... (more)

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